193. How to Do More Business (with Less Headaches and MORE Profit) | Scott Berman

When marketing costs are up and conversions are down, it can feel like external circumstances are attacking your business. 

Scott Berman, Owner of Florida Window & Door – one of the country’s TOP home improvement companies – suggests focusing on your internal successes to continue making positive progress in your business. 

And on the latest episode of the podcast, Scott shares some of those wins with us. It’s the first episode in a series called, “Accelerate Your Success, Wealth and Freedom”. 

Listen carefully for Scott’s insights on the levers you can pull in your own home improvement business to continue growing in the face of challenges. 

In this episode, you’ll discover:

• Which department in your business you should monitor closely when leads are down
• Why lead cost is not the ONLY metric to consider when evaluating your lead sources
• How offering financing can impact your revenue
• The surprising mindset factor to consider when raising prices AND when offering financing

-Whether you should maximize or minimize your product offering in challenging economic times

• Why you must avoid “pricing for perfection” – and how it affects your bottom line

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