269: AI Helped This Contractor Get 70% More Per Lead | Brad Halferty
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00:00
Intro
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00:39
Brad's backstory: from College Pro Painters to an 11-market home services company
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01:48
Why AI is a bigger opportunity for tradespeople than white-collar workers
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02:39
How Brad's AI use snowballed from writing job descriptions to running the business
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03:34
How Claude replaced his digital marketing agency and pushed his site from position 25 to 7.6
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05:21
What "the business runs without me" actually looks like day-to-day
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05:52
Why Brad stopped using ChatGPT and why organizing work into Claude projects is the move most contractors miss
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07:13
How Brad uses synthetic focus groups built from real customer data to pre-test ad copy
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10:00
Why Brad's net sales per lead issued is up 70% this year
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11:42
Why duplicating your marketing from one market into a new one will cost you leads (and how AI helps you avoid it)
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13:34
How to reverse-engineer your customer list to pull demographic and psychographic data you can actually market with
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15:24
Why building custom AI tools for your specific business now beats buying off-the-shelf software
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16:58
The missed call story: a $9,900 contract and the voice AI agent it inspired
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20:34
How Brad's voice agent gets smarter every day using a daily transcript review loop
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21:37
The tech stack behind a custom AI calling agent that answers 30 simultaneous inbound calls
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22:38
The conversational SMS tool that follows up on unsold quotes with messaging personalized to each buyer's profile
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25:11
The math on your unsold pipeline and why rehash revenue goes straight to the bottom line
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26:54
Why plenty of leads won't be a one-call close (and why that's NOT a sales rep problem)
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28:14
The two skill sets a great in-home sales rep needs (HINT: almost nobody has both)
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29:56
The AI sales objection roleplay tool Brad built to train his reps on real scenarios
Most people talking about AI for contractors are still at the theory stage. Brad Halferty skipped that and built the whole system.Â
He runs a home improvement business across 4 states and 11 markets, and over the last six months, he deployed a stack of AI tools for contractors that replaced his SEO agency, cut his PPC company, and automated his after-hours calls, unsold lead follow-up, and Google Ads bidding.Â
Contractor automation at this level used to require a development team and a 6-figure budget.Â
Brad did it without writing a single line of code.
And his NSLI (net sales per lead issued) is up 70% this year!
In this episode of The Wealthy Contractor Podcast, Brad walks through every AI tool he’s using.
Watch to discover:
🔥 The AI-assisted SEO strategy that took Brad’s website from page 3 on Google to the top results, and sent his click-through rate up 400%
🔥 The follow-up problem killing your close rate (48% of reps never do this at all) and the AI tool Brad built to take it completely out of the rep’s hands
🔥 What your pile of unsold quotes is actually worth… and why closing even 10% of them costs you NOTHING in additional marketing spend
🔥 The “Ad Switch” tool Brad built that watches his calendar and automatically raises or drops Google Ads bids based on open capacity, so he’s only spending ad money to fill slots that actually exist 🤯Â
🔥 The AI sales roleplay tool that makes his reps practice the hard conversations before they ever happen in the home
Every tool Brad built in this episode started with a problem he couldn’t find a good solution for…Â
By the end of this conversation, you’ll have a list of your own AI tools to develop.
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