105: Smart Growth | Steve Glaze
Today on the podcast you’ll hear from Steve Glaze. He started in the roofing business as a kid, chasing storms with his father. Four years ago, though, he and his wife started Smart Exteriors in Kansas City, and he has been very “smart” about the way he grows his business. Specifically, he has emphasized getting the digital side of his business right.
Listen to this episode today for some solid insights on how you can scale your business, optimize ROI and minimize risk.
In this episode, you’ll discover:
- How to improve the ROI on your cost-per-click
- The most important thing you can do to convert leads
- How to handle a negative online review
- A strategy for growing while staying in the same geographic area
- Tips for cross-marketing multiple services
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