172. Use Marketing to Control Your Own Destiny | Megan Beattie
In this industry, we’ve been downright spoiled the past two years. Demand for home improvements has never been higher!
But now, as the market starts to correct itself, where do you turn?
If you’re building a home improvement business that can go the distance, you have to ensure you can make leads – no matter what’s happening in the marketplace.
Megan Beattie, a consultant with Tony Hoty Training and Consulting, returns to the podcast to share with us what a business owner needs to be doing right now to prepare for a downturn in inbound leads.
Listen carefully as Megan shares insights on how you can take control of your marketing – and your destiny – so that you can continue scaling your business.
In this episode, you’ll discover:
- How a diversified lead mix fits into your business’s success
- What you need to have in place as your team starts to face more objections
- The baseline marketing cost to use when building your profit and pricing model
- If there’s a magic bullet in this business, and what happens if you rely on it
- Whose responsibility it is to maintain customer relationships
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