180. Incredible Growth in Down Times | John Verhoff

Growing a business is never without its ups and downs. But it’s often during those down times that you learn your greatest lessons. 

That’s the case for John Verhoff, who today gets to enjoy operating an almost $10 million dollar plumbing business with 32 trucks on the road in Southwest Florida. 

However, his journey began as an 18-year-old high school dropout who found himself in the plumbing business at the recommendation of his brother-in-law. On this episode, you’ll hear all about how he first went out on his own – including the fault in his original business plan – and how he bounced back from bankruptcy, starting his current business, Plumbing Nerds, in the middle of the Great Recession. 

Listen carefully for the insights John shares about the mistakes and successes that he had during his business growth journey – and what his fellow home service business owners can learn from that.

In this episode, you’ll discover:

• The benefits of transitioning from a commercial plumbing business to a service-only plumbing business
• The surprisingly easy way to protect your business from internal theft
• What can help you attract more A-Players (including an advertising message you can use during a recession to help you get more of them)
• The benefit of optimizing your revenue potential with each customer
• The aspect of your business that can determine how much growth opportunity you could have during a recession

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