183. Make Leads Out of Nothing | Megan Beattie

Home improvement leads are getting more expensive every day. 

One thing that businesses don’t do enough of these days is MAKE their own leads. So on today’s episode, you’ll hear from Megan Beattie with Megan Knows Marketing. 

From neighborhood canvassing to retail programs to shows and events – Megan has seen it all when it comes to creating a lead in the home improvement business, and she’s sharing her secrets on this episode. 

Something you might not be prepared for when you implement one of these lead-generation programs in your home improvement or home service business is the impact that it can have on your other departments. 

Are you ready for someone to shine a spotlight on those underperforming parts of your business if it means that there will be a better outcome for the greater good? 

Watch carefully for the insights Megan shares on what you must do to become a home improvement organization that doesn’t just take leads, but one that MAKES them. 

In this episode, you’ll discover:

• Why you don’t want to rely primarily on online lead sources alone
• How to diversify your marketing strategy to include “make marketing” or “inorganic marketing”
• The impact a new marketing program can have on the other departments in your business
• Whether it’s better to have more leads or more salespeople
• What you must do to keep yourself from spending a lot of money on marketing and getting zero return

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