190. Know the System Like the Back of Your Hand | Abby Binder
As a former gym teacher, Abby Binder first built Abby Windows in Milwaukee from scratch on a dare. At first, she used her grit and determination to keep growing it.
Today, her company is on pace to surpass $17 million, and she attributes much of her success to her ability to not only adopt SYSTEMS in her business, but to build a team that relies on those systems.
Along the way, Abby also learned a lot about marketing a home improvement business through trial and error, and she’s sharing those secrets to success on this podcast episode.
Listen carefully for Abby’s insights on what you must do (and what you must let go of) as an owner in order to grow your home improvement business.
In this episode, you’ll discover:
- Different ways you can advertise your home improvement business cost-effectively
- What you’re missing out on by NOT adopting a sales system in your business
- How women can differentiate themselves in a male-dominated industry
- The way that AI technology can help your sales teams improve their close ratios
- One thing you MUST get over when you hire and train salespeople
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