239: Why Your Contractor Hiring Strategy Is Holding You Back

Too many home improvement business owners settle for convenience—the convenience of hiring or keeping someone who isn’t really the talent they need. But if you’re serious about growth, you need a contractor hiring strategy that’s built on performance, not comfort. This episode delivers exactly that.

Sometimes it’s family or a friend. Sometimes it’s an employee who’s been around for a decade. Sometimes it’s whoever just feels “comfortable” to be around.

And that is a tragedy, because you could be 1 or 2 good hires away from completely transforming the trajectory of your business.

That’s the hard truth Justin Bartley faced after FINALLY doing what it took to get the right sales manager…after 10 years of settling.

Justin, owner of NEXT Door & Window and one of our new mastermind group facilitators for The Wealthy Contractor Success Society, shares what it really cost him to delay the tough people decisions—and how he was able to get the right help that changed everything for him and his business. His story is a blueprint for building a smarter contractor hiring strategy that puts the right people in the right seats.

In this jam-packed episode, we cover:

• How tracking down the root cause of most of your issues typically leads to “people”

• Why loyalty can sometimes become deadly to your business

• What roles you should use recruiters for as part of a smart contractor hiring strategy

• A method to hire your own in-house recruiter (even if you’re only at $5M/yr)

• The one bright spot in NEXT Door & Window’s 2025 lead gen channels

• The right frequency for direct mail

• Leveraging the rising value of homes in your marketing messaging

• The astonishing power of coaching and mastermind groups

• What completely shocked Justin and Brian at the recent Success Society meeting! (Only 5 people raised their hands when asked a pivotal question about their marketing.)

…and so much more! (Like I said, this one is JAM-PACKED!)

If you’re tired of doing it all yourself—and ready to STOP settling—this episode is your wake-up call with actionable steps you can take away and implement today.

Tune in now!

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Learn more about increasing the profitability of your home improvement business: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

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