247: Make Leads Out of THIN AIR! | Samantha McGuinness
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0:00
Introduction
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00:56
Meet Samantha: From landscaping startup to $10M+ in face-to-face marketing
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04:50
Using social skills to get more leads
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07:53
Why tests like the DISC profile can be misleading when hiring
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10:59
How to make leads out of thin air
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12:51
How old-school gimmicks can hurt face-to-face marketing
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14:46
The controversy over “trinkets” (and why you should avoid them)
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16:51
Building a $10M+ department through systems and events
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19:05
Defining “make marketing”: events, home shows, canvassing, and retail partnerships
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23:52
Why every single person in your company should help find events (and how to incentivize them)
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28:43
What should (and should NOT) be on your booth table and displays—and why salespeople should never staff a booth
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32:30
Recruiting & hiring: Who thrives and who flops (Ever hire an actor?)
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42:27
The importance of make marketing in today’s market
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45:38
Best advice: Be 100% authentic in life and business
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50:22
Closing thoughts & resources
What if every day you started with zero leads and still ended the week with a packed pipeline?
Sounds too good to be true, right?
Not according to this week’s podcast guest, Samantha McGuinness. On top of being a master of face-to-face marketing, she is also insanely good at “making leads out of thin air” (it’s kind of her superpower).
From knocking on doors and setting up booths to generating $100,000 from a peach festival, Samantha’s helped companies like Renewal by Andersen Toronto generate $10M+ in revenue from “make” marketing systems.
In this episode, Samantha and Brian dive into how elite companies create their own opportunities, the systems behind effective appointment setting (hint: get straight to the point), and why you should avoid gimmicks and “trinkets” that waste time and money.
👤 About Our Guest
Samantha McGuinness is the founder of Enabled and the Face-to-Face Marketing Network, where she helps home improvement companies build profitable in-person marketing systems. Her systems and SOPs have generated millions in revenue for contractors nationwide.
👉 Subscribe to hear more stories, strategies, and secrets that top contractors use to grow their home improvement businesses and enjoy more success, wealth, and freedom.
Additional Resources:
⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/
⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).
⚡ Follow us on social media:
Facebook: https://www.facebook.com/TheWealthyContractor
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LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/
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