271: Warning: This Profit Margin Mistake Bankrupts Contractors | John Huxtable
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00:00
Intro
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01:30
From a TV business to a GC license
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04:29
The "probably just spam" email he almost deleted… and why saying yes became his most profitable decision ever
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05:59
Why "we can do it all" is the mistake keeping GCs broke
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07:30
The sheet he handed every employee that led him to cut staff in HALF
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09:31
The first sale that PROVED a specialized business beats a general one
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11:02
How inflation WRECKED his margins while sales kept climbing (plus the pricing fix that turned it around)
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12:49
Why he treated his business like a sellable asset years before anyone offered to buy it
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16:26
The exact formula for a $1 million net profit business within 2 years
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20:43
The 2 non-negotiables every scalable home improvement business needs
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22:40
Why general contracting is structurally built to keep you broke
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24:59
The mindset behind firing an entire sales team down to just ONE rep
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27:39
The book he handed his teenage brother that changed both their lives
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28:53
Why the mental coaching inside a mastermind matters more than any tactic
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30:58
What looks like "luck" from the outside is never actually luck
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34:09
The one thing pride will cost you if you let it
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36:01
The sales role-play system he used to rebuild his team
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43:30
The failure that taught him more than every win combined
How long do you think you can compete on price before your contractor profit margin disappears COMPLETELY?Â
John Huxtable was running a home improvement contractor business doing over $6 million a year selling baths, making sales every week, and still watched his bank account run low.Â
He called a friend running a similar business to compare notes. The friend said things were great…Â
That’s when John realized his own numbers had been slipping for MONTHS.
Fixing it meant REAL contractor business coaching and a hard rebuild of his home improvement sales training from the ground up.
Money can buy you leads, but it cannot buy you a pricing model that survives inflation, and John had to learn that the hard way on his path to growing the business to $13 million in sales and eventually exiting.
This episode reveals:
🔥 The pricing math keeping most GCs broke… and why general contracting is structurally built to fight against your own profit (no matter how good your crews are)
🔥 The nearly $3,000 gap inflation carved out of his average ticket… and why sales going UP is exactly what let it hide in plain sight
🔥 The mindset behind firing an ENTIRE sales team down to just ONE rep, and why he says it wasn’t even a hard decision to make
🔥 How he discovered his own sales presentation had ballooned into a snooze-fest… and why gutting it became the single biggest fix for his close rate
🔥 The 2 non-negotiables every scalable home improvement business needs (skip either one and you’ll never get past word-of-mouth)
🔥 Why he started treating his business like a sellable ASSET years before anyone offered to buy it… and how that exact mindset shift led to a strategic partnership deal
If you’re pricing jobs the same way you did five years ago, or you have NO idea what your real margin is on the last ten jobs you closed…
This episode will show you exactly where that money went.
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