160. The Most Essential Part of Your Business | Charlie Gindele
Do you have enough lead sources?
Charlie Gindele excelled at marketing his home improvement company, Renewal By Andersen of Orange County, through many ups and downs.
Whether you’re in the home improvement or home services industry, it’s important to never stop marketing – and to never stop experimenting with new lead sources.
Listen closely as Charlie shares valuable advice on how to prevent complacency in your business and ensure you always have a strong, consistent flow of leads to sustain your business.
In this episode, you’ll discover:
- An ideal percent of revenue to allocate to marketing
- Why you want to have multiple lead sources
- What opportunities you’re missing out on by not thinking outside the box
- How to experiment with new lead sources
- What the journey looks like from contractor to businessman
- An interesting character who taught Charlie how to market windows and doors
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