233: 3 Game-Changing Trends Every Contractor Needs to Hear About | Benji Carlson
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00:00
Introduction
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05:15
Why modern brand building matters
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06:37
Self-serve sales processes explained
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18:17
Customer experience as a competitive advantage
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22:23
Why you need performance pay
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47:15
How technology can help grow your business
Being willing to learn and adapt to emerging trends isn’t just a great way to differentiate yourself from your competition today—it’s necessary to avoid the slow death of being left behind as customers and the market change.
It’s time to consider the new strategies that are shaping the future of the industry! But don’t take my word for it; hear it straight from my guest this week, Benji Carlson.
Benji is the Director of Content Marketing at Breakthrough Academy and the host of the Contractor Evolution podcast. He has worked with hundreds of trades and home service businesses and has a unique insight into new trends that are starting to propel some companies way ahead of the pack.
In this episode, Benji and I will be diving into THREE emerging trends for home improvement businesses in 2025 and beyond.
We look at:
- The emergence of the self-serve sales processes and its impact on our industry
- Clever performance-based pay structures for your entire team that motivate employees and control costs
- What modern brand building really means and whether Benji and I agree on its importance for contractors
We also touch on the changes in customer behavior we’ve been seeing lately, why some customers hate talking on the phone (and how they want to communicate instead), and why someone who is “team human” still uses AI.
Are you ready to position your company for success over the next decade and take it to the next level TODAY?
Then tune in now!
Additional Resources:
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